History And Today
Founded 50 years ago in 1966 by Fred Fein in a small woodshop in New York state, Guidecraft was built upon the foundation of smart, beautifully crafted wooden toys for children. The first toys Mr. Fein made were the aptly named, Wedgies™, for their wide bases and narrow tops, and were designed to be used with unit blocks to encourage a child’s social and emotional development.
Today, Guidecraft is one of the leading brands in children’s toys for the early childhood education and consumer markets with a focus on system-based STEM toys. Additionally, Guidecraft has furniture, gross motor, social emotional products and brands that combined, create the basis for a unique and robust set of offerings in the US and international early childhood education and consumer markets. Guidecraft is proud continue in Mr. Fein’s tradition of creating smart, progressive toys.
Many of Guidecraft’s design-centric product systems are rooted in geometry and build, through play, an awareness of mathematical principles, giving shape to an important global narrative of early childhood education and embodying today’s focus on building STEM skills in children of all ages. Guidecraft’s premier building toys inherently compliment the ever-increasing focus on STEM skill development. Guidecraft is committed to creating toys that are fun, yet powerful learning tools with multi-disciplinary benefits.