Kids Preferred


We are Kids Preferred. Our mission is to dedicate ourselves and our resources to create superior quality, innovative soft toys and gifts for children of all ages using unique, playful designs that help instill a love of learning and create everlasting childhood memories. For more than two decades, Kids Preferred has been steadfast in our commitment to bringing superior quality and uniquely designed products to the marketplace at value retails. Our fundamental beliefs and high standards enable you, our customers and consumers, to rely on Kids Preferred for soft toys and gifts of utmost quality that are reliable and safe for infants and children.

Inspired by innovation, we keep moving ahead with niche products like Healthy Baby Asthma & Allergy Friendly stuffed animals and dolls certified by the Asthma & Allergy Foundation of America. Another example of this is Bioserie, baby and toddler developmental toys that are plant-based and the first ever toy certified by the USDA. At Kids Preferred, we're proud to help the young minds of tomorrow learn through imaginative play. That's why we do what we do!


Find the Perfect Gift

Are you shopping for your own little one's first birthday or searching for gifts for a friend's loved ones, Kids Preferred has a wide selection of infant and toddler toys and accessories that make the best gifts for boys, girls as well as offering gender-neutral gifts. Toys ranging from infant developmental activity toys to toddler learning and fun with playful stuffed animals, pretend play as well as furniture and decor.