When it comes to quality, there are no compromises. We have earned the trust of our customers by always using the softest organic fabrics and beautiful workmanship, and we craft each garment to provide exceptional fit, comfort and durability. By keeping retail prices in line with non-organic brands despite using premium organic cotton, we also ensure fantastic value for money.
We have strong environmental and ethical principles and are passionate about protecting the planet. All of our garments are manufactured using certified organic cotton or fleece made with at least 50% recycled plastic bottles, and we are proud to be certified by the Soil Association to GOTS (Global Organic Textile Standard). GOTS is recognised as the leading textile standard for products made from organic fibres and companies must meet a set of strict environmental and social criteria to achieve annual certification. All the elements in our supply chain – ranging from the cotton grower to our embroiderers – have been successfully inspected to ensure they meet comprehensive organic and ethical standards.